Citation Building
LLMs disproportionately cite Reddit, G2, listicles and industry press. We earn your brand mentions in the third-party sources the models already trust.
Citation building is the off-site discipline of earning brand mentions in the third-party sources generative engines lean on, communities like Reddit, review platforms like G2, curated listicles and industry publications, so models see your brand corroborated beyond your own website.
Models trust what others say about you.
Your own site can only claim so much. When ChatGPT or Perplexity assemble an answer, they weight independent sources: a Reddit thread, a G2 category, a 'top 10' list. If those sources never mention you, your on-site work is a monologue.
What's included
Source mapping
We identify which third-party pages and communities the models actually cite for your category.
Listicle & directory placement
Getting you into the 'best X' lists and directories buyers are pointed to.
Review-platform presence
Building a credible footprint on G2, Capterra and the platforms models read.
Community & PR mentions
Earning authentic mentions in relevant threads and industry press, no spam, no fake reviews.
Digital PR angles
Data and stories worth citing, pitched to publications the models trust.
How it works
Find the trusted sources
We map where citations for your category actually come from.
Prioritise reachable wins
We target the sources with the best trust-to-effort ratio.
Earn the mentions
We place, pitch and participate to get you named.
Track citations
We watch which off-site mentions move your AI share-of-voice.
Citation Building, answered.
It overlaps, but the goal differs. Links help SEO; here we care whether a source the model trusts names your brand, and a mention can matter even without a followed link.
See where AI names you today.
We'll run a free AI visibility audit for your category, so you know exactly where this work needs to move the needle.