GEO glossary
AI citation
An AI citation is a reference to a brand, product or source within an AI-generated answer, either as a named recommendation or as a linked source. Citations are the unit of success in GEO.
A citation can be an inline source link or simply the brand being named in the recommendation. Both signal to buyers that the brand is a credible option.
Related terms
- Share of voice (in AI answers) — How often AI names your brand versus competitors.
- Grounding — Basing an AI answer on retrieved sources.
- Generative Engine Optimization (GEO) — Optimising a brand to be cited inside AI-generated answers.
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