GEO glossary
AI SEO
AI SEO is the practice of optimising a brand and its content to be cited, quoted and recommended inside AI-generated answers from assistants like ChatGPT, Perplexity, Gemini and Claude. It is used interchangeably with Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
Also known as: AI search optimisation
The name signals this is the successor to search-engine SEO for AI assistants, but the mechanics differ: instead of ranking a page in a list, you optimise to be one of the few sources an answer engine names. We use GEO as the umbrella term.
Related terms
- Generative Engine Optimization (GEO) — Optimising a brand to be cited inside AI-generated answers.
- LLM SEO — SEO aimed at large language models; a synonym for GEO.
- Answer Engine Optimization (AEO) — A common synonym for GEO.
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