Positioning & Strategy
Being cited isn't enough if AI names you for the wrong reasons. We decide which use-cases you should own, how you're positioned against competitors inside answers, and the roadmap that sequences every other service.
GEO positioning and strategy is the decision layer that sets which use-cases and buyer questions a brand should aim to own inside AI answers, how it should be framed against competitors, and the sequenced roadmap that ties measurement, content, technical and citation work into one plan.
Cited for the wrong thing is still losing.
It's not enough for AI to mention you, it has to name you as the right choice for the buyer in front of it. Without a deliberate position, the models describe you generically, or as a fit for use-cases you don't want, and the rest of the work pulls in different directions.
What's included
Use-cases to own
We decide the 'best for X' positions worth winning, the ones your ICP actually asks AI about and you can credibly claim.
Competitive positioning
How you should be framed against the competitors AI names alongside you, and the angles that move you ahead.
Message & entity alignment
One consistent story of who you're for, so every page and profile reinforces the same position.
The programme roadmap
A sequenced plan that ties audit, content, technical, citation and monitoring work to the positions you're claiming.
How it works
Read the answers
We study how AI describes you and your competitors today, and where the positioning is soft.
Pick the positions
We choose the use-cases and comparisons worth owning, weighed by demand and credibility.
Sequence the work
We turn those choices into a prioritised roadmap across the other services.
Steer & adjust
As answers shift, we revise the position and re-sequence what to do next.
Positioning & Strategy, answered.
The audit tells you where you stand today and what's wrong; positioning & strategy decides what you should aim to own and sequences the plan to get there. The audit is the read; this is the direction.
Related services
See where AI names you today.
We'll run a free AI visibility audit for your category, so you know exactly where this work needs to move the needle.